To further highlight the genuineness and scarcity of Zhongning wolfberry, enhance market competitiveness, and rapidly promote the transformation of brand value into high economic value, Zhongning County in Ningxia recently issued the Zhongning Wolfberry Control and Marketing Plan to adopt various measures to realize the high quality and price of Zhongning wolfberry and safeguard the sustained and healthy development of Zhongning wolfberry industry.

In addition, Zhongning County plans to spend 10 Million Yuan per year to give awards in lieu of subsidies to the enterprises and co-operatives that have made outstanding contributions to the development of Zhongning wolfberry industry and played a significant role in demonstration and promotion. In the meanwhile, it will increase the investment in the Project funds, financial investment, financial loans, enterprise financing and other aspects, and employ or select local talents with high salaries to participate in the control and marketing of Zhongning wolfberry, thus providing a strong guarantee for control and marketing of Zhongning wolfberry.