Zhang Liaoyuan, the Founder of Three Squirrels, believed Three Squirrels started from online marketing and will focus on industrial internet application in the future; while digital strategy is the main line in the next decade. Zhang pointed out that the Company shall apply digitalization to the entire supply chain from raw materials, factory, logistics to consumers, and establish infrastructure of snack food. The past is not the platform, but in the future the Company shall transfer toward platform. Secondly, the Company shall apply marketing digitalization, focus on new media platform such as Tik Tok + Kuai Shou; the user time is fragmented and de-centered. Digital production + marketing touching is the main direction. What behinds the time revolution is tools progress, and what Three Squirrels should do is vertical industrial digitalization.

In the opinion of Zhang, digitalization is not only to solve efficiency problem but also to build the protective wall for the new supply chain. It is the key to get through the whole chain. On that basis, Three Squirrels shall get through the process including R&D, raw materials and production, and include supplier management into the system rather than virtual connection.

Three Squirrels will get through demand end, supply end, channel end and logistics end around supply chain system upgrading, integrate information sufficiently, and guide product R&D, production and enterprise’s decision making with demand end data so as to more efficiently realize mutual interaction with consumers, meet dynamic demands of consumers, digitalize all links and realize cost reduction and efficiency increase.