Fresh snack food is deemed as the commodity more approaching to raw material with less additives and shorter shelf life. Fresh snack food contains the concept of health and nutrition. Owing to higher technology and management requirements, fresh snack food is deemed as an overturn of snack food industry.

The fresh snack food of Laiyifen is defined as: made-on-site taste, central kitchen supply. Fresh snack food is not a simple standard product, but the nature is a systematic project. Laiyifen puts forward freshness strategy and meanwhile proposes the “five-fresh” standards: fresh raw material, technology-based freshness retention, packaging freshness locking, fresh production and marketing, and fresh delivery.

As the fresh snack food strategy is implemented, Laiyifen gets ready to realize cooperation, joint-construction, joint-creation and win-win of entire industrial chain in all links of R&D and production.