Before June 1 this year, the children’s snack food becomes popular in the snack food market of China. All snack food brands released the information of entering children’s snack food market before June 18 campaign. However, some brands are making good preparation, while some are hurry to seize the market.

As the first standard marker for children’s snack food, BeStore launched product upgrading during standard drafting. At present, 30 “Liang Pin Xiao Shi Xian” sub-brand products completely comply with group standards. Yang Yinfen predicted that the children’s snacks market in China will enter brand maturity period in next 5 years. By then, the brands with product capacity and communication ability with consumers can gain market recognition.

Based on different production standards of children’s snacks and adults’ snacks, BeStore, a representative of “ready” enterprises has gradually established brand “barrier” from aspects of standards, products and research development in the past 2 years. From preparation to the hot sales in June 18 Campaign, the Company applied enterprise high-end brand strategy to new trend of children’s snacks development in an ordered way through celebrity live streaming group marketing and data-based targeted customer marketing. Silently, the Company ranks top in children’s snacks competition, and ushers in the last spurt of June 18 Campaign.