In this June 18 Campaign, the every platform issued a lot of coupons and all brands got ready. In May this year, Laiyifen firstly proposed the concept of “fresh snacks” in the industry, and placed it to the height of brand strategy. It aimed at whole categories and inputted greatly in fresh snacks from product research, development, supply chain to channels. In the channel end, 2800 outlets realized daily delivery. The duck neck and crayfish with fresh-retaining package realized “daily fresh” like fresh products.

The “2019 Snacks Status Report” shows snacks are rising increasingly worldwide. According to the data, 60% adults prefer to have more meals a day but less food at each (rather than standard three meals a day), and 77% people select snacks according to time and occasion. Snacks will cover all scenes beyond the three meals.

From the initial taste-satisfied type, marketing type to current scene-sharing type, Laiyifen ceaselessly iterate its products by creating the superiority of “fresh snacks”, and wins favor of consumers.