After
launching high-end strategy in early 2019, BeStore is developing different
segmented fields, and trying to win more 10-billion-level market as driven by
high-quality products.
On
June 20, BeStore launched business attraction for provincial general agents for
the first time. Entering group buying market with its subsidiary brand
“Liangpingou”, BeStore mainly provides scenery and customized gift box
services. In combination with “Xiao Shi Xian”, the children’s snack brand
launched earlier, BeStore aims at children’s market and enterprise group
buying, the two relatively mature markets lacking standards, and forms the dual
development strategy in the two markets by virtue of supply chain ability,
brand management and brand strategy.
For
group buying business, BeStore provides top-class application of scene-based
solutions and individualized customization, which attract user consumption
value greatly.
With
development of TOB market, TOC consumers will get the opportunity to perceive
BeStore products, and more approve and trust the brand. The two services
support each other and provide business support to images of more consumption
scenes.