“Bread or love” is an invariable difficulty. What will it be if the two are combined together? Recently, Three Squirrels combines the gift in a serious relationship - lipstick with Pita bread, and launches the popular lipstick bread. Understanding consumers deeply, Three Squirrels puts lipstick bread into market so as to make bread elegant and interesting. The opening way of the product is the same as the lipstick. When closing the box, it shows the lips, biting the lower lip. The interesting package promotes interaction between snack food and consumers successfully.

After the lipstick bread is put into sales, consumers all say it looks good and tastes good. Three Squirrels seizes the opportunity of snack food social contact trend, and ceaselessly updates consumer cognitions to acquire double approval of consumers for aesthetics and taste. It is learned that the sister product of lipstick bread, the yogurt white peach lip cream bread will be launched soon.

Three Squirrels energizes pocket bread with creativity, and generates emotional resonance with consumers to spread an invitation of the brand to the public successfully.