The industry develops toward “consumption upgrading + channel integration” currently

The snack food industry in China is in consumption upgrading and channel integration stage at present, and still able to be extended in the future. The industry is scattered as a whole, and the market concentration in the future is rising. The upgrading of consumer demand drives high-quality, healthy and individualized development of products and online-offline channel integrated development.

With rapid development of e-commerce and issuance of series e-commerce policies in China, online shopping habits of consumers have been cultivated gradually. Social consumption online penetration is speed up, food e-commerce is rising rapidly, and meanwhile the demands for nuts products on market are increasing.

In recent years, as consumption upgrading is driven continuously by continuous increase of residents’ income level, consumer demands show the trend of high quality, health and individualization. Diversified demands will further enrich product varieties, and marketing channel enters the stage of online and offline coordinated development.

The offline consumption scene is frozen due to the epidemic in the beginning of this year. Moreover, the COVID-19 epidemic makes people pay more attention to food health, and speeds up product healthy development.