Aiming at body management and meal replacement market of sub-healthy people, Be&Cheery launches new “Today Energy” products to layout diet products line.

Products launched are high-protein chicken breast, high-protein chewy chicken meat ball and high-fiber crisp cookies, covering meat and cookies. Product Manager of Be&Cheery introduced that the common foods in market are mainly two sectors; the first is supplementation of three basic energies including carbohydrate, fat and protein; the second is supplementation of microelements such as vitamin and probiotics. With changes in pace of society and life and consumption habits, such products are development toward the trend of convenient “food replacements”.

From 2019, for healthy snack food consumption market which is valued increasingly, Be&Cheery started deploying body management product line. On the one hand, it will continuously meet consumption demand under scenes of diet, fat reduction and healthy food around three energetic elements; on the other hand, it started deploying health preservation products line and expanding functional microelement complementary products to meet high standard energy consumption demands.