Laiyifen Changning Raffles City Store started business on July 11. The new store is of natural, minimal and entry luxurious style with mainly white color. Instead of amiable aunts, the clerks are all young people. The store sets rest area for customers. The brand new snack food space attracted many customers and citizens. They said “Laiyifen is changing!”

The opening of the new store is not only the demand of consumers’ consumption and upgrading, but also one of the key deployment of Laiyifen’s fresh strategies. It is known that with Raffles City Store as the model store, new stores will be deployed in more medium and high-end shopping malls in Shanghai, and further developed in new first-tier cities such as Nanjing and Qingdao so as to dig up new functions of consumption in first-tier and second-tier cities.

In the meantime, Laiyifen is actively planning structure of fresh snack food varieties, and will launch more made-on-site and fresher snack food products, and finish fresh upgrading from quality to packaging. In September this year, the expected fresh snack food products will be put in market, and put on shelf firstly in Changning Raffles City Store by then.