On July 16, Yu Ruifen, the President of Shanghai Laiyifen Co., Ltd. participated in survey with Shanghai Songjiang Delegation, and attended Songjiang District- Xishuangbanna State 2020 the First Joint Conference. They surveyed local enterprises and visit families shaking off poverty.

As a leading enterprise of snack food chain, Laiyifen has developed many years toward targeted poverty alleviation. From the foundation, Laiyifen has opened the way of industrial poverty alleviation + consumption poverty alleviation with its characteristics by constructing the industrial chain of “rural crop settling in cities”. From July 2017, aiming at targeted poverty alleviation project in Yunnan, Shanghai Laiyifen actively introduces numerous agricultural products and by products from Yunnan, including mango from Yongde County, big green mango from Xishuangbanna, pomegranate and colorful peanuts from Mongzi. It has contributed tens of millions Yuan to local output.

In the dozens of years past, Laiyifen sold agricultural products and by products. The value of RMB 1.4 billion is from poverty-stricken area, offering more than 30000 job opportunities to poverty-stricken population. It helped poor families live a happy life by means of industrial poverty alleviation.

In the aspect of targeted poverty alleviation, Laiyifen has sufficiently brought its strength in experience, channel and resources into full play to support and develop poverty-relief products. Based on the principle of support with heart, spirit, intelligence, technology and fund, it practices “measures-oriented support” to help local people and industry develop, and improve local self-development ability.