Recently, iSEE Food Innovation Award was published in FBIC (Global Food Beverage Innovation Conference). Through fierce competition, the first artificial meat snack in China - Be&Cheery Bacon Slices of a New Era of Meat is listed in top 100 innovative products, and wins iSEE Food Innovation Award and the honor of “Best Vegetable Meat Snack”.

The award systematically assesses food products in the market from aspects of product innovation ability, consumption insight, commercial performance and user experience.

In 2019, Be&Cheery confirmed R&D project of artificial meat products, and launched Bacon Slices of a New Era of Meat in January 2020, which becomes the first brand launching low-temperature instant artificial meat snack. Be&Cheery creates this product for early tasters and vegetarians. Featured in high protein, and free of trans fat and cholesterol, the product is not expensive.