On Aug.5, one of the snack food leaders, “fresh snacks” Laiyifen opened its first store in Hainan. On May 18, Laiyifen released upgraded fresh snack brand strategy, and launched fresh snack gift box products. Pursuing innovation and reform, Laiyifen started from “freshness” and kept taking new actions in the past months. In the meantime, Laiyifen greatly promotes its franchise business, strengthens deployment of nationwide franchises and support of partners for offline stores. The first store in Hainan marks the beginning of Laiyifen’s further layout in South China market.

In the franchisors conference this year, Shi Yonglei, the Chairman, emphasized that Laiyifen would strengthen support of its business partners to realize win-win cooperation; Laiyifen would provide supports comprehensively in fields of operation management, professional tutoring and training, commodity quality system, store development, business opening and routine management system. With the help of smart retail, Laiyifen will comprehensively enable franchisors, and deeply explore original market; meanwhile it will cultivate the emerging market and share channel bonus with business partners.