The snack food industry in China is developing rapidly in recent years. With the concern of consumers about food health, they concern and recognize nuts with rich nutrition in a short time. The routine-oriented accidental demand makes nuts food rapidly become one of the largest varieties of the snack food industry.

The vast market space attracts numerous brands. Nuts become the market of snack food with the fiercest competition. Nonetheless, all industries experience the process of development, scale and concentration, so does the snack food industry. As the industry gets mature increasingly, the entire snack food industry faces shuffling. Brands with worse competitiveness which entered in the enclosure period due to rapid scale of the industry will be eliminated; while brands superior in products, channels and brands will survive and form benign competition.