Large population of children creates vast demands of the children’s snack market. In accordance with White Paper of Market Survey for Children’s Snacks issued by China Non-staple Food Circulation Association, the children food market is expected to reach the market scale of RMB 600 billion in 2020. Facing the prospective business opportunities, Laiyifen launched multiple varieties of fresh snacks for children in August, and started building the barrier of children’s snack brand based on “strategy of freshness”.

As global quality consumption age arrives, and with necessary trend of “high-end” and “segmented” children’s snack market, the organic snacks for children will meet diversified demands of consumer. In May, Laiyifen released the strategy of “fresh snacks” to improve product quality in fields of raw materials, scientific research and innovation, and logistics; while attracting consumers, it would establish new order of food safety in the industry; while the final outcome is product. Since it launched children’s snacks, Laiyifen has penetrated its freshness strategy to each segmented market.