From one grain of sunflower seed to a bag of nuts, this is the important decision-making change made by Chacha Food. In Sept. 2018, ChaCha Food announced to adjust company target, from globally leading sunflower seed enterprise to a globally leading nuts enterprise. Under the guidance of the strategic objective, ChaCha Food has made new breakthroughs in technology, production and manufacture.

Different from the asset-light common snack food enterprises, ChaCha Food insists on full industrial chain operation, and keeps “fresh” from the source. It selects fresh raw materials from high-quality producing areas in the world, adopts cold-chain transportation for the whole line and sends to nine major nuts factories. With key fresh preservation technology, ChaCha Food produces nuts according to quality standard higher than milk powder level so that it keeps leading in quality.