After improving its presence in children and pet products, Three Squirrels has started to deal with SKU. On October 19, the executive of Three Squirrels told the reporter that Three Squirrels will reduce 300 SKUs by the end of this year. This is the first time for the Three Squirrels to half its SKUs.

Three Squirrels has planned to become a brand of nuts and choice snacks in the future.

At present, Three Squirrels has developed various snack combinations with nuts, dried fruits, baked products and meat products as the core products, major single products such as Hickory and Daily Nut in China and nearly 600 SKUs.

“Different from the product elimination in previous years, the product reduction made by Three Squirrels  Istanbul to break its positioning in the snack industry and return to the nut brand.” The executive said.