On September 27, Lyfen held its 20 anniversary ceremony in Shanghai and issued a new visual identification system (the VI system) on the ceremony. At the same time, it has worked with Pantone, the leading color research organization in the world to promote its specific brand color - Pantone 1505c. At present, Lyfen has become the first brand that Ave specific Pantone color code in the industry, further improving its brand power.

“More than a new experience, Lyfen orange is a positive energy delviery and a brand spirit of bold exploration.” The new visual expression has conveyed the life force of the youth and limitless vividness. It represents a vitamin - rich state, and is a a symbol of unlimited vitality. The enthusiastic "Lyfen Orange" is full of vitality, conveys positive energy and the brand spirit of constantly looking for fresh. It awakens people's expectation for fresh, nutritious, healthy and delicious snacks, and also inspires people to yearn for a better life.