When the “Singles’ Day” become the “Nov.11” consumption campaign, good news comes one after another from the largest consumption season in the world under the epidemic. The economic recovery brings the most worldly Nov.11 campaign. From Nov.1 to Nov.11, BeStore released five short videos themed as “fireworks” jointly with Hubei Release and Hubei News, and acquired RMB 130 million hits on Weibo. The entire society does not only see the instant of payment, but more important see love for life and confidence for the future.

As a high-end snack food brand headquartered in Wuhan, Hubei Province, BeStore showed its prosperity in the Nov.11 campaign and China International Import Expo. By linking online and offline consumption season, the full channel sales volume reached RMB 659 Million as at 24:00, Nov.11.