In the “Nov.11” Carnival just ended, True Love Food realized a 186% growth of online channel transaction compared to that in the previous year. It attracted over 810,000 audiences for its live streaming sales. The sales through all channels realized high-speed growth. The contribution of newly added shops on platforms exceeds 35%. The sales of star products created a historically new high record. On Nov.11, over 20 products ranked top three of the list. For snack foods, except nuts which are the traditional superior products, meats and baked products are also listed. True Love Food shows favorable trend in full categories.

The continuous growth is by no means accidental. True Love Food started “marking arrangement” and “preparation” in early October. All products got ready. All departments collaborated during preparation to cope to the campaign. It realized stable business growth in this year through inner drive of operation management.