A few days ago, at the China International Import Expo dozens of nut stick products of Mars BE-KIND were unveiled. Dart of Orion Dr. You Energy Bar was also officially unveiled.

Not only that, but the aforesaid two foreign companies also brought upgraded protein bar products to satisfy the healthier needs of Chinese consumers.

Both nut and protein bars undoubtedly cater to consumer’s demand for healthy diet with function and nutrition, so domestic and overseas-funded enterprises are flocking to them and attracting the favor of capital.

Although the current healthy snack market represented by energy bars is still a blue ocean in China, Mars has to carry out long-term market education in order to bring KIND, another energy bar product, to the market. At present, they will focus on the first-tier cities such as Beijing and Shanghai, and will gradually consider sinking in future.