It is learned that Laiyifen has 2900 outlets, covering 268 cities in 28 provinces and cities such as Beijing, Shanghai and Guangdong. The outlets are spread nationwide. The continuous promotion of “Twinkling Lights” will help comprehensive improvement of Laiyifen’s market share. As insiders analyzed, Laiyifen’s strategic ideas become more district. It, based on full-channel smart retail, accesses to all consumption scenarios, and further enhances consumer stickiness and brand loyalty with drive of multi-brand and product innovation. The collaborated drive is the key for Laiyifen to win at present and in the future, and meanwhile it could directly enable franchise to the maximum degree.

Laiyifen pushes upgrading of large and medium middle ground structure organization inside the Company to make it more comply with franchise requirements; deeply integrates current information systems by virtue of internet technology, and ceaselessly strengthens business middle ground around business fields such as membership, commodities, marketing, transaction and inventory so as to strengthen business and promote performance improvement. The construction steps of information-oriented development are distinct, covering membership system, product supply, and warehousing logistics; through information upgrading and technology-driven capabilities, it ceaselessly realizes online and offline smart development, controls costs and improves efficiency to greatly solve problems and enable franchise operation.