2020 The Sixth China Food Safety Traceability Conference was held in Nanjing on Dec. 10. The conference announced foundation of “China Strategic Alliance of Yummy Curriculum for Children” launched by BeStore.

It is reported that China Strategic Alliance of Yummy Curriculum for Children will, based on current status of domestic food industry, on the one hand guide the society to concern children’s food safety by teaching children to keep healthy, and teaching parents and children to select suitable safe, nutritious and healthy food; on the other hand, lead normalized and benign development of the market through standard system and evaluation system; next, cultivate a batch of food brands with international competitiveness through high-quality, fair-price and good benign circulation system. It aims to contribute to development of children’s health and food industry.

“In the field of children’s snacks, BeStore sticks to standards for children’s snacks, and also tries to advocate food ideas from the consumer end. At present, the food cultivation system in China just starts. Xiaoshixian, the sub-brand of BeStore for children’s snacks insists on following key words of ensured, scientific, healthy and nutritious for development, and meanwhile contributes to development of children’s food industry in China.” Shang Jing, the Vice President of BeStore and General Manager of Xiaoshixian said in the conference when mentioning the purpose of the alliance.