As a leading enterprise in China's leisure snack industry, Baicaowei has created a gift box of "New Year's Taste" for eight consecutive years. By restoring the unique scenes of Chinese people's new year's taste, it has created a gift box with strong Chinese flavor for consumers.

This year's New Year's Day, with the theme of "together is the taste of the year", on the basis of the series of gift boxes of "the taste of the year", the People's Daily New Media launched an IP joint gift box, and once again joined hands with the national treasure to launch a variety of national tide gift boxes, forming a brand-new new gift box matrix, providing consumers with more choices of annual gifts and allowing "national annual gifts" to enter thousands of households.