Goods for the Spring Festival reflect development and change of time. In recent two years, the sales of products for the Spring Festival showed new trend of change. Nuts and other snack foods are popular among goods varieties for the Spring Festival.
    Data shows in purchase for the festival, people born in 1980s are the pillars of family and social consumption, and those born in 1990s become main consumers for consumption growth. Young people show especially interests in snack food except fruits, fresh food, wines, beverages, grains and oil products.
    While the consumption groups are younger, the sales of commodities for the Spring Festival in recently turned to local, healthy and high-quality products.
    The COVID-19 epidemic further speeded up online and offline integration of FMCG industry. It is introduced that from all channels the traditional e-commerce platform still has the fastest growth of sales by virtue of live streaming sales. While sales of O2O platforms, community group purchase and street outlets increased obviously as well.