The other day, WoLong ushered in brand strategic upgrading, and invited Zhu Ting, the leader of China women’s national volleyball team as its brand partner.

WoLong, proposing to be the leader of nuts, brings brand-new experience to consumers.

WoLong ushers in comprehensive upgrading

Zhu Ting, the dependable and diligent leader of China women’s national volleyball team, is a symbolic people in sports field of China, and deemed as the most valuable athlete of volleyball game.

Except announcing new brand partner, WoLong also provided some new changes.

In product outer packaging, the visual design of “three bars” is adopted, which matches with the brand image of leader. The logo is amplified, and the English name is replaced with “good in grain size, fragrance and crisp taste”, which is the three standards of high-quality nuts, and highlights courage and strength of leader in nuts industry.