“ChaCha Cup” National College Students New Media Operation Competition organized by China E-commerce Vocational Education Teaching Instruction Committee came to an end. This competition, with two seasons, lasted for 6 months. Totally 5381 students and instructors from 874 teams participated in the competition, covering over 2000 universities and colleges and over 10 million people. The competition focused on short video and live streaming business operation through mainstream new media platform, and further strengthened cultivation of college students’ new media marketing knowledge, skills and quality, and their new media operation skills.

Young-oriented development of brand is a commonly discussed topic under various patterns. In recent years, campus marketing becomes an important link of Chacha Food to attract young audiences and promote younger brand. ChaCha values the consumption potentials and spreading value of college students, as high-education people and future leaders of the society. Through cooperation with colleges and college students, in the second season of “ChaCha Cup” National College Students New Media Operation Competition, the view counts of short videos reached 220 million, and sales volume reached nearly one million. The competition not only reached extensive and favorable propagation of Chacha Brand among college students, but also more deeply knew young people nowadays.