Laiyifen as one of the three giants in snack food industry has dominated the market of east China by virtue of its powerful market strategy and brand influence. As the consumption end proposes multiple demands for health and nutrition, Laiyifen firstly pushed forward “fresh snack food strategy” in 2020, carried out younger brand project, improved supply chain efficiency, and applied for multiple life service enabling services such as “shop-to-house”. It firstly launched new channel under serious involution and homogenization in snack food industry.