On March 24, ChaCha Food and fresh milk brands “Yuexianhuo, Safety & Health” subordinated to Junlebao jointly released “2021 Citizen Breakfast Nutrition and Health Research Report” (Report for short). According to the report, in the past year, over 90% people pay more attention to health, but still over 30% people haven’t cultivated favorable habits for breakfast. The main reason for worse breakfast of people is “short time”; however, with people’s living level develops and awareness of health improves, “nutrition” and “matching” will surely become the theme of breakfast. Nutriological experts said it means demands of most people of breakfast market have not been satisfied. If it is necessary to meet citizen breakfast demands, and solve difficulties of consumers, it will activate trillion breakfast markets.