As a modern seed company which focuses on edible sunflower seed industry and integrating “cultivation, propagation and promotion”, Sanrui Agricultural Technology always lays emphasis on technological innovation. It has accumulatively inputted over CNY80 Million R&D fund in the past three years, and established sunflower systematic technological research institute, R&D breeding base and seed preparation base. It has developed over 30 edible seed varieties with proprietary intellectual property rights. Its domestic market share reaches 31%.

However, as consumer demand upgrades, defects of hybrid variety of edible sunflower seeds appeared gradually. Zhang Yongping said China has vast edible sunflower seed market. Consumers have higher demands for quality of sunflower seeds.

“Around 2008, some consumers having higher requirement for quality seldom ate sunflower seeds because sunflower seeds of hybrid variety have small size, thick skin and worse taste. From then on, we extensively collected high quality resources of edible sunflower seeds from home and abroad, established our R&D team, and engaged in cultivating high-quality edible sunflower seeds.” Zhang said.

After all endeavors, in 2012, Sanrui developed hybrid varieties of edible sunflower seeds including SH361 and SH363 with proprietary intellectual property rights, which have not only the taste of traditional varieties but also advantages of hybrid varieties.

Since foundation of Sanrui, it continuously inputted in technological R&D, insisted on technological innovation of seeds. So far, we have acquired 13 patents for invention and 4 patents for design. In 2017, Sanrui strategically introduced Longping High-tech, and realized supplementary advantages of industry and platform. It established Academician Workstation jointly with Academician Yuan Longping, and speeded up R&D of new varieties including resisting G-grade sunflower, rust-resisting sunflower and ultralong (over 3.0cm) sunflower. At present, it has developed target experimental variety which is under test.