On June 6, the first franchised outlet of “Be&Cheery · Snack Preferences” started soft opening in Wenzhou, Zhejiang Province. It will start business officially from June 11. Be&Cheery offered preferences to signed clients this year, including zero franchise fee, decoration subsidy and purchase discount, and strengthened support to franchisees and chain stores. So far, there are nearly 20 franchisees under cooperation with Be&Cheery.

It is known that the first franchised outlet “Be&Cheery · Snack Preferences” is located at Wuma Street, one of the landmark core business circles in Wenzhou. The soft opening is at weekends. It attracted multiple consumers to shop through opening discount and gifts. As introduced by the franchisee of Wenzhou, he totally signed three outlets with Be&Cheery based on recognition of Be&Cheery’s brand influence, which will start business consecutively in Wenzhou.