On May 17, China Children Feeding Program Strategic Alliance for China Children Feeding Program held a press conference in Beijing and initiators of the alliance released latest outputs of “China Campus Food Safety Status and Countermeasures” and “Children Feeding Development Planning and Suggestion” (hereinafter referred to as the projects).

The projects provide reasonable suggestion on campus food safety and children “feeding” development, and aim to help healthy growth of children, jointly promote industrial transformation and upgrading of children’s food, and realize high-quality development of the industry.

BeStore, as one of the initiator of the Alliance, proposed new standards for children’s nutritious lollipops aiming at classified category of lollipops this year after drafting and formulating group standards for children snacks. BeStore will continue popularizing the concept of children feeding, explore standards for more children snack categories, meet consumers’ demand with more high-quality product solutions and provide more healthy snacks to children in China.