Domestic News

You are here:Home - News - Domestic News

Zhang Liaoyuan: Focusing on Nuts and Transferring Multiple Brands in the Future

Pubtime:2021-08-02Author:Source: Hits:

Zhang Liaoyuan, the founder of Three Squirrels said in the nineth anniversary of Three Squirrels that the Company will take the following two steps in the future: focus on nuts, and create main brand of Three Squirrels to an outstanding nuts brand; transfer single-brand to multi-brands, and bring Chinese food to the world by means of multiple brands.

The single-brand transformation that Zhang mentioned is the multi-brand strategy, which took shape in 2020. At present, except the main brand of Three Squirrels, it also developed four subsidiary brands, respectively Xiaolu Lanlan specialized in infants food, Yanglege Maohai specialized in pets food, Tie Gong Ji specialized in instant food, and Xi Xiaoque specialized in customized bridal cakes. In 2020, the revenue of Xiaolu Lanlan is RMB 54.9493 million, and total revenue of other three brands is RMB54.9493 million.