Zhang Liaoyuan, the
founder of Three Squirrels said in the nineth anniversary of Three Squirrels
that the Company will take the following two steps in the future: focus on nuts,
and create main brand of Three Squirrels to an outstanding nuts brand;
transfer single-brand to multi-brands, and bring Chinese food to the world by
means of multiple brands. |
The single-brand
transformation that Zhang mentioned is the multi-brand strategy, which took
shape in 2020. At present, except the main brand of Three Squirrels, it also
developed four subsidiary brands, respectively Xiaolu Lanlan specialized in
infants food, Yanglege Maohai specialized in pets food, Tie Gong Ji specialized
in instant food, and Xi Xiaoque specialized in customized bridal cakes. In
2020, the revenue of Xiaolu Lanlan is RMB 54.9493 million, and total revenue of
other three brands is RMB54.9493 million.