The first phase of the third Sept. 17 Nuts Consumer Experience Officers Campaign, one of the series activities of 2021 Sept.17 China Nuts Health Week was carried out nationwide from July 15 to July 25. The sponsor, with nearly 40 nuts and roasted seeds enterprises, jointly selected 100 Sept.17 Nuts Consumer Experience Officers so that they could actively advertise the event, offer opinions and feedback about quality and tests of nuts and roasted seeds food, more extensively promote ideas of “a handful of nuts a day are good for your health” and “nuts and seeds are healthy food with certain dose for every person everyday”. In that way, they could promote continuous and healthy development of nuts and roasted seeds industry while allow such food to benefit people.

   Once the first phase of activity is released, it gained active response and feedback of nationwide consumers. The page views of “Sept.17 China Nuts Health Week”, “Sept. 17 Consumer Experience Officers”, “A handful of nuts are good for your health” and “nuts for everything” on Weibo exceeded 2 million. Photos and videos about over 200 kinds of fun nuts and foods through Weibo, WeChat public account and Tik Tok.

Numerous consumers are enthusiastic about the activity, and expressed their interests in and expectations about nuts and seeds on Weibo and WeChat public account platforms. Those nuts and consumer experience officers will become volunteers who advertise nutritious knowledge of nuts and seeds to the public. Allow us to express gratitude to all enterprises providing experience products and meanwhile all consumers participated for their propaganda of Sept.17 China Nuts Health Week.