On the opening ceremony of 2021 “Sept. 17 China Nuts Health Week”, the new topic of “nuts and seeds are healthy food with fixed portion for every person everyday” will drive the true prosperous age of nuts industry in next 5-10 years.

On the opening ceremony, Weng Yangyang, the Standing Vice Chairman of CNSA, Professor Yuan Xiaomei of China National Research Institute of Food & Fermentation Industries (National Food Quality Supervision and Inspection Center), operation expert of Tmall nuts industry, and Almond Board of California delivered themed reports on site. They deeply analyzed trend of nuts industry and characteristics of consumers through big data and consumer survey cases, helped merchants dig up consumers’ demands, and controlled upgrade trend of brand-new varieties to provide better and healthier nuts products to consumers.

“Nuts and seeds are healthy food with fixed portion for every person everyday” 

As the Executive Chairman of CNSA and Director of “Sept. 17 China Nuts Health Week” Organizing Committee, Zhang Liaoyuan delivered a themed speech on the opening ceremony, and better clarified the diet idea of “nuts and seeds are healthy food with fixed portion for every person everyday” on behalf of CNSA.
Zhang Liaoyuan believed five trends of the nuts industry are worthy of concerning under new theme orientation and scientific popularization of functional interests.

From “advancing” to “settling”. In the past 10 years, the nuts industry developed rapidly by virtue of consumer driving and popularization of fundamental knowledge about health; the nature is to develop from healthy agricultural products to snack food. As China is getting stronger and the economy is further developing, consumption will further turn to lower-tier markets and finally drive consumption prosperity based on healthy snack food. 

From snack food to ingredients. In the past, the nature of nuts is healthy snack. In recent years, according to the survey, users consume nuts everyday as a kind of food material, and as meal and breakfast. Combination of nuts and oats: nuts are ingredients; many bulk nuts are ingredients; In the future the trend of nuts industry will be transformation from snack to ingredients. 

From terminal to accessories. The nut-oriented trend will break out. In the entire food industry in the future, nuts can be used to everything. Nuts and beverage, nuts and coffee, nuts and everything will be connected by virtue of healthy attribute of nuts as ingredients. 

From gifts for holidays to routine food. This trend has broken out instead of to be broken out. Take Three Squirrels as an example. Over one third of sales are from gifts market. The most important thing for nuts gift market is to tell citizens to acquire healthy food of nuts through such as market, not focusing on the sales amount. 

From front end to rear end. Prosperity of front-end drives progress of rear end. In nuts planting area, seed cultivation will be further strengthened; the secondary processing will be appreciated greatly. From the proposition of a new topic to a point of interest, we could feel various changes, which will promote boom of the entire nuts industry.