--- “2021 Sept.17 China Nuts Health Week” Succeeded

I. Authoritative information: the nuts and roasted seeds consumption market of China will usher in five major changes in next 3-5 years.

1. From “advancing” to “settling”

2. From snack food to ingredients.

3. From terminal to accessories

4. From gifts for holidays to routine food

5. From front end to rear end.

II. With high concern of all sectors of the society and the entire industry, over 300 million person-times participated in the event. The information is extensive and durable, and strength, width and depth of spreading and publicity is highly improved.

On the opening ceremony of Sept. 17 event, over 100 media from all over the country revealed the ceremony situations by various forms, and successively released nearly one hundred reports forwarded by e-commerce platform media such as Tmall, Juhuasuan, official website of the industry, WeChat and Weibo of well-known brands. The event became the hot point and highlight for social concern of the Sept.17 event. What is worth mentioning is that the buzz words such as “have some new nuts” created during Sept.17 China Nuts Health Week gained 67 million views on Weibo, 28.23 million video view counts, and 180,000 actual flows on Little Red Book. All of the above make Sept. 17 event become the hot point that the entire society concerned.

III. The event hired 100 Sept.17 Consumer Experience Officers from the society through cross-border cooperation.

It is the first time that the industry cooperated with Pepsi. The organizer, as well as Pepsi and nearly 40 nuts and roasted seeds enterprise, jointly held the third “Sept.17 Nuts Consumer Experience Officer” selection activity. The organizer attracted nearly 20 million person-times visitors through Tik Tok, Weibo and WeChat public account, and totally received nearly 300 pictures and videos made for innovative eating way of nuts and nuts processing.

IV. “China Nuts, Roasted Seeds and Dried Fruits Full Channel Selection, Purchase & Supply Fair” was held for the first time, springing up products with numerous new flavors and new packages, which are publicly received by purchasers.

Nearly 500 types of nuts, roasted seeds and dried fruit products from 130 enterprises were on show. The products are greatly improved than those in last year in aspects of label, identification, quality and tastes, particularly in flavor innovation. The products are highly praised by industrial experts and judges of online and offline channels.

V. During national consumption experience period (Sept. 17 to Sept. 25), abundant online and offline consumer experience activities started a craze for national consumption experience. Sales volume of nuts and seeds rose steadily.

1. Online consumption experience: Online activities of Sept. 17 China Nuts Health Week were carried out around four new trends of flavored nuts, function addition, quality upgrade and table nuts innovation, and spread in combination with IP such as Tmall food category day, Juhuasuan 50% off day. The overall impacts exceeded 90 million, with great achievements. The event provided all-around healthy consumption experience for nuts and seeds to consumers.

2. Offline consumption experience: Offline activities for direct participation and experience of consumers are emerging. The best-selling daily nuts and everyday nuts are still popular; meanwhile, products with new flavors are in hot sale. According to incomplete statistics, the online and offline sales income during Sept. 17 China Nuts Health Week experienced steady rise.