As one of the food enterprises selling well on foreign markets, Chacha started its globalization strategy from the beginning of the 21^st century. Through development of a dozen years, it has expanded the international markets to over 50 countries and regions in Europe, America, and the Southeast Asia. The journalists often saw customers purchase ChaCha sunflower seeds in 7-11 in Thailand, the coconut-flavored sunflower seeds with green package are particularly popular. ChaCha sufficiently considered localization of overseas products, and ceaselessly improved food formula and packaging. It has gradually developed products suitable for local residents’ taste, and developed a series of products complying with foreign consumers’ habits in an innovative way.