Laiyifen announced the annual performance forecast for 2021. The company expects the net profit attributable to the shareholders of the listed company to be about 28 million yuan in 2021, which will turn losses into profits; The net loss after deducting non recurring profit and loss in 2021 is expected to be about 62 million yuan.

Laiyifen attributed the main reason to the fact that in the past year, the company's main business continued to improve the layout, optimize the store structure, expand the development of omni-channel business, and focus on promoting the development of franchise business and online business.

Laiyifen has been deepening the offline channel layout since the launch of the "Wan Jia Deng Huo" plan in 2017. At present, the number of offline stores has exceeded 3500.

Now it is a new era of smart retail, and Laiyifen has also accelerated the layout and digital operation. At the beginning of 2022, the company won one of the most authoritative awards in the field of digitization by virtue of the "Kunpeng supply chain digitization" project, and the digitization achievements were recognized by industry authorities.