The 16^th China Nuts and Roasted Seeds, Dry fruit and Dried fruit Food Exhibition (hereinafter referred to as "China Nuts and Roasted Seeds Food Exhibition") with the theme of "Show World nuts and Get win-win cooperation" will be held in Hefei Binhu International Convention and Exhibition Center from June 7 to 11.

Since 2006, China Nuts and Roasted Seeds Food Exhibition has lasted for more than 10 years, and has developed into an international large-scale professional exhibition with the largest scale, the largest number of participants, the highest turnover and the most authoritative amount of information in the world.According to statistics, the total exhibition area of China Nuts and Roasted Seeds Food Exhibition is 450,000m2, 9,000 exhibitors, the number of visitors exceeded 900,000, and a total of more than 300 activities.In order to give better play to the advantages of the exhibition and build a world-famous brand exhibition, this exhibition will be further based on innovative services, comprehensively improve the comprehensive function of the exhibition, and achieve high-quality development of the industry.

Focus on publicity and create a new height of public opinion

This Nuts and Roasted Seeds Food Exhibition will break through the traditional exhibition publicity mode, make innovations in content and form, and implement online and offline joint promotion. So far, 105 promotion posters have been issued, including 80 enterprise promotion posters and 25 videos. The soft article report also focuses on the overview of the exhibition from the aspects of industrial chain, supply chain, scale and innovation, so that the exhibition progress information can be timely and comprehensively disseminated and presented. The audience has reached one million person times, including 600000 people who pay attention to the industry chain.

At the same time, it has taken the initiative to strengthen the cooperation with mainstream media and emerging media. At present, it has carried out publicity and promotion in People's Daily Online, Xinhuanet, Zhongan Online, Sina, Baidu, Toutiao, Phoenix Network, netease and other platforms, and used the precise positioning functions of TikTok and Tencent platforms to maximize the publicity of the exhibition.To guide the dissemination of public opinion and build a multi-dimensional brand communication matrix, this exhibition has made more publicity and innovative forms than previous exhibitions.

Force gather omni-channel marketing, purchase and supply performance reached a new high

The exhibition comprehensive gear upgrade, the first linkage Tmall, trill, community, web celebrity team new formats, so far, has invited to 165 super convenient enterprises, 8933 distribution agents, 108 business association, receive registration visitors have 32157, covering convenience, electricity, retail chain visit procurement, let nuts Fried exhibition become an important accurate docking platform connecting exhibitors, professional audience.

In order to improve the function of the exhibition, a series of value-added services were launched during the exhibition, including the omni-channel enterprise procurement negotiation and online exhibition, extending the three-day offline physical exhibition to the online 24 * 365 endless online exhibition, so that the buyers who can not come to the site can adopt the "online" negotiation mode to reach cooperation.It is reported that the exhibition has gathered nearly 70,000 online and offline buyers.

Strictly control the quality, and comprehensively improve the new pattern of the exhibition

This exhibition has created a world-class display and trading service platform for the whole industry chain of Nuts and Roasted Seeds, Dry fruit and Dried fruit for the industry, gathered enterprises and China offices from the United States, Iran, Vietnam, Turkey and other countries, and can connect with international resources without going abroad.5243 nuts Fried goods processing enterprises, including Qiaqia,Three squirrels, Wolong, Zhenxin Food, Sichuan Huiji, California wilderness and other leaders in industry, 1096 supporting equipment enterprises, 483 ingredients enterprises, 876 raw material enterprises, exhibitors, product category more standardized, diversified, internationalization, fully covers the whole industry chain and the whole supply chain.

After more than ten years of continuous precipitation and experience, the standard configuration of the exhibition, the design and distribution of exhibition halls and exhibition areas are constantly improving.The exhibition set up an exhibition area of 80000 m², food exhibition area of 23000 m², including 6 big exhibition hall, 12 big exhibition area, through the early main organizer requirements, on the booth setting more reasonable, fashion, artistic, humanized, contracted, exhibition design will also seize the "Health, Fashion, Vitality" as the main characteristics.

Will increase the amount of information released, focus on the quantity, quality and dissemination of information at the same time, and present a multidimensional and new breadth

Understand from the exhibition organizing committee, the exhibition will hold 28 all kinds of conference activities, covering new products, new equipment technology, business environment, industrial agglomeration area, supply and other fields, and by well-known industry experts and enterprise executives special report, pulse industry development of high specification, high quality seminars and BBS.Among them "2021-2022 International Nuts and Roasted Seeds, Dry fruit and Dried fruit raw materials (seed industry) product analysis forecast conference", "2021-2022 Nuts industry, Dry fruit and Dried fruit market analysis forecast report and all-channel business conference", "the National nuts industry development of small and medium-sized enterprises, and" Nuts and Seeds"term" and other five national industry standard revision review ", etc., by peers at home and abroad.At the same period, there will be more than 10 enterprise new product launch and promotion activities. Through the display and launch of various activities, all exhibitors and buyers, as well as all visiting enterprises, can have a more intuitive, comprehensive and in-depth benefit at the same time.

We will also make further special reports on the many sessions.

New exhibition innovation service projects, to achieve the whole intimate new experience

In order to better improve the service quality of the exhibition, first of all, on-site service, the exhibition added a number of humanized service projects, including setting up beautification and clean negotiation area, rest area, catering area, item rental and agency services.

At the same time, in order to better meet the current needs of consumers for multi-faceted and multi-level consumption experience, the consumption experience area is set up at the exhibition site to meet consumers' immersive consumption experience, and effectively promote the interaction between exhibitors, buyers and the audience.In addition, seasonal zongzi and seasonal food exhibition area were set up, combining nuts with baking and seasonal food, to actively guide processing enterprises to achieve cross-border cooperation and guide the new consumption trend.