Recently, the results of the 2021 "Activity of Setting Models" launched by Zhejiang E-Commerce Promotion Association were officially released. Be & Cheery-as a leisure snack enterprise, won the honorary title of "E-commerce Excellent Enterprise" in the selection activity, Be and was recognized by the association and consumers. As a casual snack enterprise growing up in Zhejiang province, be & Cheery opened its first physical snack store in Hangzhou in 2003, and has expanded to more than 100 stores. In 2010, with the development of national electricity, grass taste decisive seizes ticket transformation of online electricity, in Tmall, Jingdong online mall, realize increasing sales, gradually developed into nuts, dried fruit, meat, cakes, candy and other types of leisure food enterprises, and successfully among the domestic leisure snack industry TOP3, provide more than 100 million users with snack purchase experience.