Recently, Laiyifen once again joined hands with Wang Yibo to explain to the times what the "Fresh Tide Generation" who "wants to be Luminous of people rather than followed of light".

Of course, the "hand in hand" between Laiyifen and Wang Yibo is not a unilateral benefit. In fact, in addition to opening brand awareness and exposure by virtue of Wang Yibo's high-quality idol image, Laiyifen and Wang Yibo jointly built a new way of playing public welfare assistance, which also forms a ring breaking effect. It has been reported that Laiyifen recently launched the "Laiyifen Green Life" public welfare activity, which is supported by the non-profit international environmental protection agency and the the WildAid · EarthAid project. Through online and offline linkage, Laiyifen strives to publicize the concept of green public welfare and calls on netizens to contribute to sustainable social construction with practical actions.