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The three squirrels made a comprehensive transformation on the occasion of the "tenth anniversary", integrating three key points to promote development

Pubtime:2022-07-05Author:Source: Hits:

The Announcement of Major Strategic Transformation clearly defined the new strategic direction of "Focusing on the nuts industry, creating a multi brand model, gradually moving towards health, digitalization, and globalization" in the next decade, and moving towards a new stage of high-quality development.

 

I. Transformation and upgrading of Development Concept - Effectively improve the development pattern and comprehensively upgrade the mission, vision and values. In the new era, our mission is to "popularize nuts and healthy foods" and transform nuts from healthy snacks to daily nutritious meals. Taking this as the starting point, we need to accelerate the upgrading of the value chain, deeply optimize the supply chain, strive to extend the industrial chain, and comprehensively enhance the radiation and influence on the global nuts industry.

 

II. Transformation and upgrading of Development Path-Insist on core of scientific and technological, deeply cultivate products and industries, and promote the deep integration of three points.

 

III. Transformation and upgrading of Development Mode-From e-commerce to Omni channel, from single brand to multi brand, and rebuilding brand power, channel power and product power.