On July 29, Be & Cheery's direct-sale store was officially opened in Sunac mall in Wuxi City, Jiangsu Province. This is the first direct store opened by Be & Cheery outside Zhejiang Province after two years. As the head brand of leisure snacks, the reopening of Direct stores means that Be & Cheery flavor will further cultivate offline channels and accelerate the development of online and offline omni-channels.