On July 20^th,with the theme of "Deepening consumption assistance, helping rural revitalization, and promoting common prosperity," the 2023 Shanghai Counterpart Featured Commodity Fair opened at the Shanghai Exhibition Centre . Based on the resource endowments of the respective regions, we should implement multiple measures to enhance consumer support. We should fully leverage Shanghai's advantages as a large market, platform, and distribution hub to better facilitate the connection between supply and demand, production and marketing, and brand expansion. This will help us align with consumption upgrades, ensure a smooth economic cycle, improve the quality of life, and collaborate with the respective regions to forge a new path towards Chinese modernization.

As one of the members in the consumer assistance field, 41 specialty counters for "Consumer Assistance" have been selected in LYFEN as part of the "Hundred Counties and Hundred Products" initiative. This trade fair has relocated the "consumption assistance counter" to the venue. The mellow and delicious Pu'er tea, the soft and delicate hundred flower honey, the soft and glutinous delicious small potatoes, and the tender and crisp Qiongzhu bamboo shoots... a variety of "local specialties" have allowed everyone to experience the unique flavors of Yunnan without leaving "Shanghai".