On September 17, the 14^th Asian Conference of Nutrition successfully concluded in Chengdu, Sichuan. The top domestic leisure snack brand, Be&Cheery , participated in the event showcasing its high-quality nut products from the "Benwei Zhenguo" series.

The trend of healthy consumption is significant, and Be&Cheery  promotes the process of improving the quality of the nut industry.

According to data from the Prospective Industry Research Institute, the market size of Chinese nuts (tree nuts) has increased from 9.99 billion yuan in 2005 to 45 billion yuan in 2022. The supply and demand in the nut industry is both continuously increasing. Behind the huge market and strong demand, there is an influx of numerous brands. According to data from the National Bureau of Statistics, in 2022, there were a total of 8,520 enterprises in China's nut frying industry. As a prominent domestic leisure snack brand, Be&Cheery has established itself as a leader in the nut category and transitioned into a health-conscious snack brand specializing in dried nuts in 2022. In the same year, the company launched a high-quality line of nut products called "Benwei Zhenguo." This launch marked a comprehensive upgrade in product quality, research and development capabilities, and channel supply chain. In the future, the Be&Cheery brand will still offer a wide range of nut products, which will be both flavorful and nutritious. We will continue to introduce new products to meet the growing demand for healthy snacks