On September 17, the "China Nut Health Week 2023" event was grandly held in Chengdu. As the Executive Chairman of The Specialized Committee for Nuts and Dried Fruit of China National Food Industry Association, Zhang Liaoyuan delivered a keynote speech at the opening ceremony titled "Our industry shares a common mission of popularizing nuts among general public". Shared eight major trends and three suggestions for the nut industry in the new era.

Ⅰ.Three Major Highlight of the 9.17 in This Year

1. The "China Nut and Dried Fruits New Products and Hot Selling Products Onsite Tasting and Ordering Conference in 2023-2024 " was released for the first time.

2. Initiate large-scale donation activities to lead the industry in practicing social responsibility and demonstrate industry responsibility

3. Strengthening international cooperation, the INC (International Nut & Dried Fruit Council) became the first supporting oragnization for the 917 events.

Ⅱ.Always Remember the Spirit of the Nut Man's Era

From 2011 to 2022, the value of China's nut and roasted seeds increased from over 80 billion to over 180 billion, doubling in a decade. The spirit of "hardworking, innovative, and enterprising" is the driving force behind the continuous efforts of our team, from planting and processing to sales.

Ⅲ. Eight Major Industry Trends in the New Era

1. The localization and internationalization of raw materials are progressing in both directions, showcasing the prominence of Chinese nuts on the global stage.

2. From shell fruit to kernel fruit, the flavor is becoming increasingly rich and popular

3. Cross disciplinary integration of categories, revitalizing "Nut+"

4. From the living room to the dining room, the dining scene changes from rest to meals

5. The expansion of the new middle class and the increasing youthfulness of consumer groups

6. The rise of live streaming and collection stores has led to more diversified consumption channels

7. High end cost-effectiveness has become the mainstream demand in the consumer market

8. Nut consumption is expanding to lower tier cities, with a large market space for sinking

Ⅳ. Take on great responsibilities and work together to pursue new development in the industry

1. Adhering to the concept of open collaboration and strengthening international and domestic cooperation

2. Firmly maintaining the 'Chinese rice bowl' and increasing seed source protection

3. Carrying the banner of common development and fulfilling social responsibilities