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LAIYF leverages its own advantages to create a second growth engine

Pubtime:2023-11-06Author:Source: Hits:

As of the end of June this year, the total number of the LAIYF stores nationwide exceeded 3,600, covering 31 provinces, municipalities, and autonomous regions. Among them, there are 2,084 direct stores and 1,579 franchise stores, representing an increase of 80 compared to the previous year. The number of franchise stores accounts for over 40%, and the company has a total of 81.17 million omnichannel members.

Nowadays, LAIYF has upgraded its track based on its own resources and other advantages. It is continuously developing and expanding innovative categories, while also establishing a second growth engine. It is understood that in addition to casual snacks, LAIYF has expanded into new categories such as alcoholic beverages, dairy products, freshly brewed coffee, preserved marinated flavors, refrigerated pastries, and pre-made dishes. This expansion has resulted in non-linear growth in the performance of innovative categories.