Guided by the Nut and Dried Fruit Professional Committee of China National Food Industry Association and sponsored by Beijing Zhongjian Heguo Information Technology Service Co., LTD., the 17th China Nut and Dried Fruit Food Exhibition and Gathering Conference in 2024, as well as the activities held during the exhibition were held in Hefei, Anhui Province from April 17 to 20, 2024, an unprecedented grand event, reaching a new high and complete success.
I. Exhibition area, number of visitors, turnover and international influence all reached a new high.
The exhibition area of more than 110,000 square meters, divided into three areas: product exhibition area, multi-functional activity area and carnival experience area. Among them, the product exhibition area reaches 80,000 square meters, with 7 pavilions and 16 exhibition areas, bringing together more than 10,000 products from nearly 2,000 exhibitors in the global industrial chain, attracting more than 3 million online and offline visitors, including nearly 150,000 visitors at home and abroad, and the crowd has exploded. Many dealers and buyers came to the scene to accurately focus on procurement. According to incomplete statistics, the on-site transaction volume reached 1.45 billion, an increase of 170% and a record high.
Second, the exhibition has achieved unprecedented performance, with four new features:
1, online and offline simultaneously held, the influence of more than previous
The exhibition innovated the publicity mode, adopted online and offline joint promotion, respectively, in the People's Daily website, Xinhuanet, Zhongan Online, Sina, Baidu, Toutiao today, Fenghuang, Netyi and other more than 100 media to promote and promote, and made use of Tiktok, video number, Taobao and other live broadcasting platforms precise positioning, maximize the publicity. According to incomplete statistics, the opening day of nuts and dried fruit exhibition network video live broadcast and cloud map live real-time viewing more than 200,000 people. Live enterprise new product promotion live broadcast on Taobao, Tiktok, video number three platforms more than 100,000 page views. The exhibition has triggered a strong response in the industry and aroused great attention and warm praise from the whole society.
2. The degree of internationalization has been greatly improved
This international exhibition area has more than 70 foreign enterprises from nearly 20 countries around the world to participate in the exhibition, leading enterprises in the major nut producing areas of the world, such as the California Palsinian Association, Wanduofu Pistachio, Australia Palsinian Association, South Africa Bigan Fruit Association, You Xian PI, Alpland, Vietnam Longshan, Huangshan Yi, grassland cashew nut, etc. The International Nut and Dried Fruit Council (INC) also set up a booth. At the same time, 18 countries jointly released the development of the global nut seeds, dried fruit and dried fruit industry and advantageous producing areas, supply and demand pattern and trend analysis, the degree of internationalization is more than ever.
3. Professional docking, accurate and efficient transaction, turnover increased by 170%
The professionalism, accuracy and efficiency of the exhibition, so that exhibitors can more directly and efficiently negotiate transactions with buyers, has become the biggest feature of the exhibition, especially in addition to the three squirrels, Qiqiha and other well-known brands with high turnover rate, a large number of small and medium-sized enterprises, such as Suzhou Su Mrs. Food, Changshu Xingda Food, processing agglomeration, Such as Meihekou Pine Nut Association exhibition group, Lin 'an Nut Association exhibition group on-site order turnover rate also increased significantly, the overall turnover of the exhibition increased by 170%.
4. The exhibition quality has been improved comprehensively and with high quality, and has reached the advanced level of international first-class professional exhibitions, which has been praised by domestic and foreign counterparts
Strictly control the quality and comprehensively improve the exhibition to a new level
More than 2,000 exhibitors, tens of thousands of products, industry leaders gathered, especially in the international exhibition area of nearly 20 countries nearly 70 exhibitors beautiful booth design, high-quality product display, not only promote the process of industrial internationalization, but also share global development opportunities to make new contributions.
Add innovative service items to achieve a new experience
(1) The new "Intelligent quality manufacturing Equipment Hall of the whole industry chain" provides high-quality equipment for the high-quality development of China's nut and fruit industry, and shows the world that China's nut and fruit drying equipment has reached the world's advanced level. The birth of this museum is a major milestone in the history of the development of China's nut and fruit industry, and has great significance to lead the development of the industry.
(2) A new 10,000 square meters of seasonal food (gift) museum: Dried nuts are high-quality accessories of seasonal food, and the 18th Seasonal food (gift) exhibition held at the same time, is to expand a new market blue ocean for cross-border cooperation of dried nuts and fruits enterprises, and also save time, labor and cost. The number of food (gift) enterprises in this exhibition has also increased significantly.
(3) New multi-functional activity area and happy carnival experience area: The colorful carnival experience area brings together the on-site production of dried nut and fruit food, seasonal food technical performances, competitions, new media live delivery, cultural communication, lottery and other salon activities, attracting more professional audiences, greatly enhancing the interactive experience of both sides and the warm and happy atmosphere of the exhibition.
(4) The newly established host and curator responsibility system, each pavilion has a corresponding curator responsible for managing and handling the affairs of the pavilion, ensuring the safety of the pavilion and the beautifying and clean environment, and ensuring the high quality and high level of the exhibition.
In addition, a number of humanized service projects, such as the setting of humanized and comfortable negotiation area, rest area, all-weather catering area, goods rental and agency services. More intimate is that it extends to the launch of the "exhibition designated hotel" service, the service content includes regular shuttle service, extension of hotel catering service time and express reception service, so that exhibitors and buyers can visit the exhibition, order and negotiate without worry.
More than 50 high-quality conference activities jointly released by 18 countries during the exhibition have played a positive role in promoting the high-quality development of the global nut industry.
More than 50 professional conference activities, from the source seed industry, raw materials, auxiliary materials, equipment, processing, to market analysis and prediction, omni-channel marketing, enterprise professional exchange meeting, wide information, accurate data, authority, to share the global nut industry information and enterprises to make development decisions have great reference value, by the industry enterprises praise.
The "2023-2024 Nut seeds, dried fruit raw materials (seed industry) product analysis and forecast Conference" focuses on source control and is committed to promoting high-quality development of the industry, and the report involves the development of nut seeds, dried fruit and fruit industry in 18 countries and their advantageous producing areas, supply and demand pattern and trend analysis. Zhang Liaoyuan, executive chairman of nut and fruit Professional Committee of China Food Industry Association, stressed in the keynote report of the conference: "Nut and fruit industry has ushered in an era of structural innovation. The participation of foreign nut colleagues has increased, and the world's well-known farms have established cooperative relations with China; At the same time, the consumption of nuts in China continues to grow, with the area under nut cultivation in China increasing by 20-30 percent in the past decade, indicating a strong demand for nut products."
It is worth mentioning that the International Nut and Dried Fruit Council (INC) attaches great importance to this meeting, not only sent people to attend the meeting, the president of the International Nut and dried Fruit Council Michael Wallin also recorded a video congratulating the conference on its success, and said that in the future, we will work together with our Chinese counterparts to promote the development of China's nut and dried fruit consumer market and promote the sustainable development of the world nut industry. Working towards the common goal of "making nuts and healthy foods accessible to the masses".
"2024 National Nut and Dried Fruit Market Analysis and Forecast Report and Omni-channel Business Conference" to deliver the latest market conditions and consumption trends, so that healthy nuts benefit people all over the world. At the meeting, there were not only leading reports on the analysis and consumption forecast of the national nut and fruit market in 2023-2024, but also a dialogue across the era with the theme of "Exploring new opportunities and helping new growth". The organizers invited Zhao Yiming, who has characteristics and representative online and offline, and representatives of snack very busy and other small food vendors and nut and fruit processing enterprises. The topic of discussion is: in the context of the era of great changes in supply and demand, how to achieve better development of dried nuts and fruits in the various supply channels of retail, from the dimensions of wholesale, distribution, supermarket, convenience, shelf e-commerce, content e-commerce, and volume discounts!
The National Nut and Fruit Industry Member Congress in 2024 connects the global nut and fruit with a kind hand, gathers the elite strength of the global nut industry, and jointly builds a community of industrial destiny for the prosperity and development of the nut and fruit industry. The 2024 Chinese and Foreign Entrepreneur Elite Salon is for Chinese counterparts to open their hearts and open their doors, make an honest appointment, meet each other happily, know the truth about Chinese and foreign counterparts, seek common development plans, and work together to create a better future for the global nut and fruit industry.
Also held in the same period are "2024 National nut and fruit new equipment, new technology, packaging (packaging materials), auxiliary ingredients, additives new product promotion conference", "2024" 17th China Nut and Fruit Food Exhibition Exhibition products promotion online live ", "provincial nut and fruit Association (Chamber of Commerce)", "industrial alliance exchange meeting" and enterprise professional exchange meeting... Professional conferences and activities in new products, new equipment, new technology, business environment, sourcing and supply in many fields, covering the core focus and hot topics of the nut and fruit industry, industry leaders, well-known experts and scholars, production and processing enterprises, omni-channel business, etc., gathered together to discuss development plans with exhibitors, buyers and all visiting enterprises participating in the exhibition. Jointly build and share a more prosperous market for dried nuts and fruits.
With the unity and joint efforts of the whole industry, the 17th China Nut and Dried Fruit Food Exhibition 2024 has achieved unprecedented success. This success is due to the sincere unity of the whole industry, thanks to our enterprise to pay a lot of manpower, material resources, financial resources, energy and precious time, but also thanks to our tens of thousands of colleagues who took the trouble to visit the exhibition site, purchase negotiations, learning and exchange! Let's look forward to next year's exhibition with a larger scale, higher quality, more people and better results! Make more and greater contributions to the high-quality development of China's nut and dried fruit industry!