Brand innovation is the soul that drives a company forward.

As a leader in the fresh snack industry, Lyfen has recently received several awards, such as "National Trendy Innovative Brand" and "iSEE Top 100 Innovative Brands," in recognition of its exceptional accomplishments in product innovation, brand development, and product quality, positioning it as a key player in the industry.

The Multi-faceted Appeal of Brand Innovation

By skillfully fusing traditional Chinese culture with modern design, Lyfen has successfully crafted a youthful and stylish brand image. The collaborations with various cultural intellectual properties (IPs) have not only enriched the brand's cultural heritage but also attracted significant attention from young consumers. Last year, Lyfen received the "2023 Forbes China National Trendy Innovative Brand" award, further validating the strength of its brand culture.

Moreover, Lyfen consistently prioritizes consumer demand, continuously introducing innovative products that align with health trends. At the 6th iSEE Global Food Innovation Awards, two of Lyfen's products, "Bao'er Egg (Soft-Boiled Egg)" and "Dry Chew Coffee Blocks," stood out among over 4,000 global entries. They won the "iSEE Top 100 Innovative Brands List (Product & Brand Category)" for their excellent quality and innovative concepts, showcasing Lyfen's strong capabilities in innovation.