On June 28, the reporter learned that at the seventh session of the Partners' Congress of the leisure food enterprise Lai Yifen, Shi Yonglei, the founder and chairman of Lai Yifen, said that Lai Yifen is committed to global expansion and the integrated development model of the product store, trying to strengthen exchanges and learning between partners, face the challenges of the macroeconomic environment, and jointly explore new opportunities in the snack market.
Lai Yifen chief growth officer Jiang Zhenduo said that in order to improve the growth of single store performance as the core, Lai Yifen around different user groups to develop exclusive marketing and product strategies. Upgrade the soft decoration and product image packaging of stores, transform from traditional marketing to digital marketing, closely link marketing hotspots with stores, realize the operation of the whole life cycle, and seek the way of "breaking the circle". The volume of sound, traffic into sales, spare no effort to empower partners.
It is understood that in recent years, in terms of product strength, each store should launch TOP (top) products to achieve differentiation and eliminate tail products; In terms of product marketing, to achieve product marketing integration, unified action, unified marketing, unified promotion, to achieve chain effect; In terms of scene, it is through the online and offline scene of the terminal to highlight the product experience, so as to truly impress consumers. Relying on different scenarios, from the original main 12 categories to the current 20 categories, Lai Yifen is working hard to create a good experience and low cost supply chain for partners.